Amazon Amazes With Auto Replenishment Grocery Service

Consumers who worry that they are going to run out of toilet paper or diapers or detergent or paper towels or the kids' favorite cookies now have a new solution – a grocery automatic replenishment service just introduced by

The online retailer, which got into the grocery business about a year ago when it began selling 14,000 non-perishable items on its website, has actually expanded its selection by more than 50 percent to 22,000 – and about 10 percent of them are available at a 15 percent discount using the new "subscribe and save" program.

The program only includes a limited number of products identified as being regular purchases – 70 items in the household supplies category, 238 grocery products, and 865 health and beauty care items. It clearly is designed to make shoppers' lives easier…and, while they're at it, create a captive and dependent customer base for Amazon.

As described on Amazon's website, "Our new Subscribe & Save program is a great way to save money on items you use routinely - coffee pods, shampoo, laundry detergent, and more - while helping to make sure you don't run out. Benefits include:

1."A delivery schedule that fits your needs - every one, two, three, or six months. You select the frequency with which you want to receive new orders, and we'll send out the shipments on that schedule automatically. You can change your subscription schedule online at any time." 

"Discounts on our everyday price, whether you subscribe for a single month or for years. All Subscribe & Save orders come with a discount over the everyday price of the item. The discount percentage is guaranteed, no matter how long you continue your subscription - whether you end your subscription after just a single shipment or keep it going for years. If we increase the Subscribe & Save discount we offer on the item, we'll automatically apply the better discount to your active subscription." 

2."Pay as you go. You'll be charged for each order only when the item is shipped. The amount charged each time will reflect the price of the item on the day the order is processed less the Subscribe & Save discount, plus any applicable sales tax." 

3."E-mail reminders of upcoming shipments. Before we send the next order, we'll send you an e-mail letting you know that the process has begun, giving you time to make updates to your subscription as necessary." 

4."The flexibility to change your schedule or cancel at any time. There are no commitments."

The real bonus for consumers will be knowing that the tissues/toilet paper/razor blades/cookies/detergent/whatever will show up right on schedule, without one having to think about going to the store.

5.This is a smart, serious move by Amazon, which, while still new to the food business, is a company that consistently impresses with its innovation and execution.

Contributed by Supermarket Guru