Pathmark Supermarket Partners with Wild Oats to Expand Natural Products
Food Retailer Expands Natural and Organic Product Offering by Partnering with Wild Oats
BOULDER, Colo.--Wild Oats Markets, Inc. , a leading national natural and organic foods retailer, and Pathmark Stores, Inc. , one of the leading supermarkets in the New York-New Jersey and Philadelphia metropolitan areas, announced that Wild Oats branded natural and organic products are now available in all 141 Pathmark store locations.
Approximately 150 Wild Oats brand all-natural and organic food items can now be found on the shelves of Pathmark stores.The selection of Wild Oats brand products includes specialty items such as imported Italian sodas, white balsamic vinegar, organic fruit spreads and flatbread crackers. These and numerous varieties of other Wild Oats branded products will provide Pathmark customers with a wide selection of the highest quality natural, organic and specialty items available in the market.
"We are pleased to partner with Pathmark and introduce the great taste of Wild Oats' product line of top-quality, delicious natural and organic foods to Pathmark customers," said Greg Mays, Chairman and CEO for Wild Oats Markets. "By introducing Wild Oats brand products to Pathmark stores, we are able to meet a growing demand for healthier food alternatives and reach out to consumers in communities where there is a recognition and demand for our products, and where we don't have a market presence."
"We are proud to expand our merchandise offering and provide our customers with top-quality and trusted products like those of Wild Oats," said Ken Martindale, Co-President and Chief Marketing and Merchandising Officer of Pathmark. "Partnering with Wild Oats was a great fit for us and we are excited about the opportunity to provide our shoppers with an extensive selection of natural and organic foods."
The Wild Oats line of branded products incorporates the highest quality ingredients and attractive packaging that provides information about the benefits of natural and organic foods. For more information about natural and organics, and Wild Oats product standards, visit www.wildoats.com.
Business Wire, February 6, 2007

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