Breakfast Is Important
Delicious Goodness Expert Interview
with Consumer Eyes, a New York City
brand agency & Kindy Peaslee, Family
- Talk to us about the nutritional importance of breakfast. Is it really the most important meal of the day? Why? What are the benefits? What are some of the biggest mistakes the average American makes when approaching breakfast?
- Breakfast 'breaks the fast', replenishes glucose and boosts metabolisms for the day. If you skip breakfast you create an unhealthy pattern for the rest of the day. Breakfast is an investment and studies show that those who eat breakfast or less likely to be overweight and more likely to exercise and keep their appetite in check.
- What makes a good, nutritious breakfast? Are there certain nutrients that are more beneficial first thing in the morning (e.g. Vitamin C, fiber, protein) and if so, why? Are there nutritional goals that consumers should aim to get from breakfast?
- Protein and carbohydrates equal satisfaction. High fiber helps with mental focus compared to eating a high fat breakfast. Choose foods that are high in vitamin B6, folic acid, vitamin C, calcium, magnesium, iron, potassium and fiber. Try to get >40% of your fiber and intake in the morning and >50% vitamin C intake.
- How do the importance and nutritional requirements of breakfast differ for different groups and ages of people? Did you encounter any unique nutritional challenges during your work with at-risk youth through Americorp that related directly to breakfast?
- 15% of teens and 1/3 of adults don't eat breakfast. At-risk youth lacked access to whole foods to choose from for breakfast meals and often skipped breakfast and only drank coffee.
- When you think of hot cereal, what comes to mind? Do you think that the current offerings appeal to the whole family-in other words, to both kids and adults? What would you do to make a hot cereal both more exciting and nutritious?
- I think of oatmeal and cream of wheat hot cereals. It is encouraging to see more hot cereal varieties available. Packaging needs to be more creative and more naturally fruity flavors available.
- Lately, we've been hearing a lot about whole grains. What's going on in this arena from your perspective? Which whole grains do you think are the most popular in the U.S.? In your opinion, how could whole grains be made more accessible to the mainstream consumer?
- Studies show that whole grains breakfast cereals decrease the risk of heart failure. Look for >4 grams of fiber per serving for a hearty whole grain cereal. There continues to be growth of wholegrain foods with pasta, cereal, bread, cookies and muffins. More choices in the white wheat category, rye breads, wholegrain pancae and muffin mixes, bulgur, pasta and brown rice.
- Are there certain flavor profiles or ingredients that are popular in other categories (pastries, for example) that you think could become part of a delicious and nutritious breakfast cereal either hot or cold?
- Get creative with almonds, dried fruits and dried berries and try cheese flavors.
- We've heard that cinnamon, in addition to adding flavor, may also help control fasting blood glucose levels. Are there other over-looked or new spices or ingredients that might offer both great flavor and positive health benefits?
- Ginger helps with immunity and digestion, nutmeg increases circulation, lowers blood pressure and helps with digestion and insomnia. Cardamon also helps with digestion, eases congestion with a cold and soothes the throat. Cloves is anti-inflammatory, helps with the respiratory system, increases brain function and mental focus and is an antioxidant. Peppermint soothes the digestive tract, helps with allergies and may protect against cancer.
- If you were to create your own breakfast cereal, hot or cold, what would you put in it to make it tastier, healthier and more nutritious than what is currently on the market?
- I would have the cereal taste like a muffin, add lots of flax and edible 'birdseed' and add a lean protein mix to the ingredients for more protein calories. I think there needs to be a seasonal line of hot cereals.