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The Healthy Family Meals Newsletter, Issue #76 Food companies pledge to change advertising practices
July 28, 2007
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NEWS & ARTICLE CLIPS
...about the food industry we shop in as parents and educators...and family nutrition and health issues today.
This week, the Council of Better Business Bureaus (CBBB) announced 11 companies' pledges to change how they market food to children. The CBBB's Children's Food and Beverage Advertising Initiative approved pledges for Cadbury Adams, USA, LLC; Campbell Soup Company, The Coca-Cola Company, General Mills, Inc.; The Hershey Company, Kellogg Company, Kraft Foods Inc., Mars, Inc.; McDonald's USA, LLC, PepsiCo, Inc. and Unilever United States.
These companies accounted for an estimated two-thirds of children's food and beverage television advertising expenditures in 2004.
· Coca-Cola Co., will not advertise its beverages on programming primarily directed to children under 12.
· Kraft will advertise to children only foods and beverages meeting its Sensible Solution criteria. All Post cereals that it advertises to children have less than 12 grams of sugar and include either whole grains or a good source of fiber.
· PepsiCo's will advertise only products that meet the company's Smart Spot nutrition criteria. The only products PepsiCo will advertise to children under 12 are Baked Cheetos and Gatorade.
· General Mills, Inc.'s pledges that any product advertised to children under 12 must meet or exceed its nutrition guidelines for Health Dietary Choices. By the end of 2008, they will no longer advertise to children foods containing more than 12 grams of sugar per serving.
· Kellogg Co.'s announced their advertising guidelines in June, pledging to advertise foods that meet specific nutritional standards that include limits on calories, fat and sodium, as well as a 12 gram-per-serving sugar limitation.
· Campbell Soup Company has committed to having all of its advertising primarily directed to children under 12 or better-for-you foods, such as lower sodium soups and other products consistent with U.S. Dietary Guideline recommendations.
· Unilever United States will only advertise products directed to children ages 6-12 that qualify for its new Eat Smart/Drink Smart Logo program.
· McDonald's USA has committed that all advertising primarily directed to children under 12 will be for meals that meet specified calorie, fat, saturated fat and sugar limitations. Advertising will feature the 375 calorie Happy Meal consisting of four chicken McNuggets made with white meat, apple slices, low-fat caramel dip and one-percent low-fat white milk.
· Cadbury Adams, USA, LLC. By March 2008, Cadbury Adams USA will either no longer advertise Bubblicious to children under 12, or will devote at least 50 percent of such advertising to a product that offers a healthier dietary option under the Initiative's healthier food criteria.
· Hershey Co. has committed to no advertising in media primarily directed to children under 12.
· Mars, Inc.'s will stop advertising its traditional candy and snack products to children under 12.
All companies will have their pledges implemented by the end of 2008. The BBB will monitor and publicly report on the companies' compliance with their pledges.
The pledges won praise from the American Dietetic Association. "When fully implemented, the pledges announced today will represent an important step toward changing the environment for nutritional health and addressing issues such as childhood obesity," said registered dietitian and American Dietetic Association spokesperson Katherine Tallmadge. "These companies are exerting leadership that will mean children may have a better environment for choosing healthier food options."
In addition to the above commitments, each company has agreed to restrict advertising using third-party licensed characters to products that meet better-for-you criteria, and to Websites promoting healthy lifestyles.
The full company pledges are available at http://www.cbbb.org/initiative/.
Interesting news, huh? This will be fun to watch how this is played out in reality!
Wheelie Ham Salad
4 ounces dried wagon wheel pasta (1-1/2 cups)
4 ounces cooked lean ham, cut into bite-size pieces
1 small zucchini, quartered lengthwise and sliced
2 tablespoons sliced green onion (optional)
1/3 cup bottled reduced-fat ranch salad dressing
2 tablespoons plain low-fat yogurt
1 teaspoon dried basil, crushed
3/4 cup grape or cherry tomatoes, halved
1. In a large saucepan cook pasta according to package directions. Drain. Rinse with cold water. Drain again. In a large bowl combine cooked pasta, ham, zucchini, and, if desired, green onion.
2. For dressing, in a small bowl stir together salad dressing, yogurt, and basil. Pour dressing over pasta mixture. Toss lightly to coat. Cover and chill for 2 to 24 hours. Before serving, gently stir tomatoes into pasta mixture. Makes 4 main-dish servings.
Check out a new water drink company that was founded by Kara Goldin, a mother of four who cares about providing healthy beverages to families....she talks more below about Hint..
The idea behind Hint is simple: pure water, nature's original refreshment, accented with a hint of natural flavor.
No sugar, no artificial sweeteners: Hint is a refreshing alternative to sodas, juice and other sweetened drinks and it tastes great.
Sound good? It tastes even better.
We thank you for trying Hint, hope that you and your family enjoy it, and wish you excellent health.
Hint is available in many specialty markets and is also sold in fine spas and hotels. If Hint is not yet available in your favorite store, please ask for it.
Hint is adding new stores, spas and hotels every week and are also interested in school and corporate lunch programs.
What will your family do for healthier MEALTIMES?
Celebrating Healthy Families 2007
I want to continue to offer an excellent resource into 2007 that will help you save thousands of dollars on GROCERY SHOPPING!
Meet Lana Dorazio whom I consider an "expert" grocery shopper. She has developed a grocery shopping system that you can learn too.
Thanks for reading and have a great week!
Kindy --Your Family Dietitian
Copyright (c) 2006, http://www.healthy-kid-recipes.com
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